Essentially, if you are going to work in online marketing of any kind, you need to know and learn the art of traffic – free or paid – bringing eyes from all over the world to your website or offer.
Traffic is what allows your offer or value post to be seen. There are many ways to bring traffic to your offer. To name a few, social media traffic, website traffic, ads, keywords, tags, traffic ad sites, and others. Let’s check these few here to get your feet wet and your understanding on track.
Social Media Traffic – With 4 billion users on social media platforms everyday, it’s the highest volume of all traffic eyes on your offer and generating leads. The highest social media platforms that bring the most traffic are Facebook, Twitter, and Pinterest. If you are going to generate leads and eyes to your offer you need to be on one or all. There are literally thousands of users everyday available to see your offer. It can be done for free up to a certain point, but better to learn the craft of advertising on them and utilizing the resources they offer. One paid post on Facebook for $5 can reach over 2000 people or more. Not bad for a beginner. And their advertising offers tracking to see the who, what, and where of your ad went. That’s chasing business and being smart. Take advantage of Facebook pages ( like a mini mall for your offer ) and Facebook groups. Groups are targeted niche forums to engage with like-minded individuals who want what you have to offer. There are multiple groups for every offer under the sun available. Take advantage of them!
Some say you are nobody unless you are on Twitter! Well, I don’t know if that’s entirely true, but it’s a fantastic advantage to getting your offer out there. Learn the art of Twitter. To learn Twitter, just google how to use the platform for generating traffic and developing a following. You will be delivered thousands of opportunities to learn from. It can be overwhelming with the amount of people who have written their best version of how-to’s. Ah, welcome to the world of internet marketing! It’s bigger than you imagined! Don’t stress out, just learn how to sift through and test what you learn. Not everything you read and try will work for you – but don’t give up! Facebook and Twitter are really not that hard to learn.
Pinterest is a wonderful type of platform that relies heavily on graphics and images. Getting the right image and quality really pulls in the right prospect. Learn the craft well if you are going to indulge in it. It’s addicting! It’s fun! And it never ends in taking your time. But it’s well worth it. There are so many people using Pinterest for fun, it only makes sense to use it for business. If you are going to be hanging out there anyway, and who doesn’t, let it help generate income for you! Again, there are many users who have mapped out the road to using Pinterest for business. Get on the wagon and learn from them. No need to reinvent the wheel.
Let’s dive into website traffic. How do you get eyes to see your website within the sea of virtual website overload that exists now? First, in affiliate marketing it’s not that necessary to own a website. There are many ways to generate leads to your offer – blogs, forums, groups, social media platforms, sales funnels, paid traffic. It’s come a long way in a short time haven’t we? Well, the best 2 ways to get eyes on your own website are paid traffic advertising and SEO. Now this is for the big guys with big money. And totally worth it. So if you are ready to go full on with a big budget, then you will find the right way to pay for advertising for your offer. But – for this purpose, and speaking mostly to beginners here, let’s stick to posting your website address everywhere you can. Again, the list is commenting on blogs, using Messenger for Facebook, commenting in forums, sales funnels that led the prospect to your website, social media platform engagement, and so on. Offering a simple discount or lead magnet to grab attention can lead them to y our website. We will cover lead magnets in another post soon. Using YouTube is one of the hottest and fastest ways to get eyes to your website, if you’re not camera-shy. So is Facebook Live within a group. Again, there is literally a sea of possibilities. Pick a few, learn them, master them, move on to more when you have the results generating your income over and over.
Now let’s pick about Ads, paid and free. Paid ads cost lots of money and are completely worth it. Have the budget? There are many companies that will do it for you. And it works. Have a small budget? There are many companies that will teach you how to learn to make your own paid ads. And there are many people who will offer some free info to get you started. But free ads can be done as well. Does it work? Yes. One free ad that works well is a simple link in the bio on Instagram. Another free ad that works well is contacting, not spamming, your friends list on Facebook messages leading to your offer. There are also countless websites that offer free traffic generators. Now that’s for someone who has a little more understanding of the behind the scenes lead generator business. Does it work? That all depends on you. Another phenomenal free ad space is YouTube. Delete the camera fears and make videos. It’s the fastest way to reach a lot of people and get them to your offer. And it’s free.
Keywords, SEO and tags. A serious marketer will learn and use this category. I have only dabbled in this area, because it I use the free methods the most. For now, I have a low-budget and what I am doing is working well for me. When I move up I will use this area more. This area can be fierce competition. But don’t let the challenge slow you down or quit. Take the challenge and become a master, you won’t regret it. But for a great article on the how-to’s, read this. I am not an expert by any means and I am not going to convince you otherwise. So read and discover ways to boost traffic.
This has been a slice of what’s available to use and to learn. It’s all up to you to do your own research and testing. Find out what works best for you. Rome was not built-in a day. And to be honest the average internet marketer needs to give themselves a good 2 years to learn and grow and develop a strong presence online. Don’t be shy, come like my fan page for more, just click here. Join us for the adventure!